Good Riddance
CATEGORY
Editorial Design, Sustainable Design Theory
BRIEF
Create an impactful editorial design for Interact Brands to communicate their tenants on sustainability within the CPG industry.
RESULT
See final work featured on The Dieline.
I led the creative designs, working with a small account-management and marketing team to ensure alignment with Interact Brands' internal needs. I built a brand guide with thoughtfully curated typography, colors, and design elements, and worked to translate the copy into an elevated, grid-based layout that spanned over 45 spreads. I also helped our marketing team source waste-focused imagery that will feel provocative to complement the copy, and worked with our account managers, local partners and industry leaders to produce the piece as sustainably as possible: with special considerations for paper, ink, and binding.